Working with Swisher Sweets over several years allowed me to contribute to a variety of dynamic campaigns that shaped the brand’s engagement and reach. From supporting the Swisher Arts Project to launching The Swisher House, I was involved in initiatives that connected the brand with culture, creativity, and community. I also played a role in developing the Swisher Swag e-commerce shop, helping to expand the brand’s digital footprint and consumer interaction. These projects gave me valuable insights into brand marketing, audience engagement, and the evolving landscape of retail and lifestyle branding.
In a fast-scrolling world, you’ve got three seconds to hook ‘em. Bold visuals, quick cuts, and punchy copy make the difference. Hit ‘em with curiosity, humor, or emotion, whatever stops the scroll and drives engagement. Keep it fresh, keep it snappy, and make every second count.
Producing a photoshoot for Swisher SWAG and apparel was all about capturing the brand’s bold, laid-back energy. From selecting vibrant urban locations to curating a diverse lineup of models, every detail was chosen to reflect Swisher’s unique style and streetwise vibe. The shoot combined lifestyle and product-focused shots, highlighting everything from graphic tees and hoodies to limited-edition accessories. With a focus on authenticity and attitude, the visuals brought the essence of Swisher culture to life, ready to connect with fans who live loud and rep the brand with pride.
