Led the end-to-end production of a branded photo shoot for legendary cigar brand Optimo Cigarillos. Responsible for budgeting, scheduling, casting talent, managing crews and vendors, and overseeing creative execution with the creative department. The goal was to capture updated visuals that honored the brand’s iconic heritage while appealing to a modern audience. Delivered a library of authentic, vintage-inspired imagery that reflected Optimo’s timeless identity.